CASE STUDY · 2024

IIFYM

Health · Food App · Macros, meals, and admin in one

iOS app development case study: macros, meals, and an admin panel for catalog, plans, and orders.

IIFYM food app home screen on iPhone with macros, meals, and categories

Challenge

Macro tracking is usually a spreadsheet problem: protein, fat, and carbs live in one app, meals in another, and ops still manage users, products, and orders by hand.

Approach

We built IIFYM as a food platform with a simple iOS app — search, categories, customized macros, and meal recommendations — plus an admin panel for accounts, listings, subscriptions, and order tracking.

Result

Live on the App Store: users hit personalized dietary goals with flexible meals, while the backend keeps catalog, plans, and orders running as one system.

All work · Insights